NIKE NUTRITION

Nike’s Breakout Strategy into the Sports Nutrition industry presents an opportunity for the firm to construct a Blue Ocean in a structuralist manner, by implementing its business model on a fragmented and immature market. As previously identified in the Value Chain Analysis and Value Curve, Nike, as an organisation possesses a combination of primary and secondary activities that allows for the Break Out Strategy that is characteristic of a “Big Improver”.

 

In order to further illustrate the opportunity, and outline the transformational that Nike could have on the industry, we will proceed by presenting the Blue Ocean Strategy of Nike Nutrition. In order to properly rationalise the strategy, the analysis will be conducted as follows.

 

• Sports Nutrition Industry Analysis

• Blue Ocean Strategy Formulation

• Blue Ocean Strategy Execution and Implementation

• Financial Forecast of Nike Nutrition