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CURRENT MARKET 

 

The final framework used in Nike's "Red Ocean" analysis in Porter's 5 forces. 

 

 

Core Competencies

Sources

 

Euromonitor International. (2014). Sports Nutrition. Retrieved February 11, 2015, from Consumer Health: http://www.euromonitor.com/sports-nutrition

 

Fox. (2013). Nike: how the supply chain measures up. Retrieved February 12, 2015, from Guardian: http://www.theguardian.com/sustainable-business/nike-supply-chain-measures-up

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