top of page
NIKE NUTRITION
VALUE CHAIN ANALYSIS
In order to assess Nike's strategic capabilities, Value Chain Analysis will allow us to identify the key capabilities that the company currently possess, whilst also allowing us to pinpoint those that must be leveraged in order for us to gain a competitive advantage. To do this, we have adopted the framework put forward by Michael Porter, giving a holistic and segmented analysis.
Nike. (2015). Manafacturing. Retrieved February 11, 2015, from Nike Responsibility: http://www.nikeresponsibility.com/report/content/chapter/manufacturing
bottom of page