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SWOT ANALYSIS

 

The first framework to assess the current position of Nike in the sports industry is to assess its strengths, weaknesses, opportunities and threats as an organisation. SWOT, as an analytical framework, will allow us to assess and evaluate NIKE in an agential manner, rather than in the structural environment of the Sports Industry.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Key Points for Consideration

 

  • The brand of Nike presents consumers with a sense of familiarity, allowing them to see their products in a dependable and trusting light.

 

  • Nike maintains its competitive advantage within the market by ensuring that all research and technological development, is undertaken to meet the everchaning needs of the consumer.

 

  • Nike's relationships with major sporting corporations within both the NBA and NFL ensure key marketing exposure to its target demographic

Nike. (2015). Company Profile. Retrieved February 11, 2015, from Nike Corporate: http://about.nike.com/

 

Nike. (2015). Corporate Social Responsibility. Retrieved February 10, 2015, from

Nike: http://about.nike.com/

 

Nike. (2015). Manafacturing. Retrieved February 11, 2015, from Nike Responsibility: http://www.nikeresponsibility.com/report/content/chapter/manufacturing

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